Open Newbury on July 8 was the best day of the summer, so far.
Open Newbury is now in its third year and celebrated its first event of 2018 on July 8. From 10 am to 6 pm, more than 75 Newbury Street businesses took to the street with sidewalk sales, extended patios and pop-up sidewalk cafes, samples, in-store events and experiences, and more.
Vince (71 Newbury Street) partnered with the Boston Ballet to bring face painting, Nutcracker mad libs, and a Nutcracker tickets giveaway to visitors. The Copley Society of Art hosted artist demos and special art projects for kids. Daniel Wellington created an outdoor hang out with refreshments, games, and fun; shoppers also received a free strap with the purchase of a watch.
Kitchenwares by Blackstones (215 Newbury Street) invited guests to shop for a cause as they worked with Women’s Lunch Place (67 Newbury Street) and Bittersweet Homestead Lemonade to raise awareness of the needs of women who experience poverty and homelessness. Ten percent of proceeds during Open Newbury were donated to Women’s Lunch Place. They also offered one free same day, professional knife sharpening with any purchase, honing & knife sharpening demos, and a gift with the purchase of any knife.
To thank new and returning clients for stopping by, many businesses offered gifts and surprises. SEE Eyewear (115 Newbury Street) gave gifts with purchase and at Faherty Band (115 Newbury Street) shoppers spun a prize wheel to receive a gift with purchase. Alexis Bittar (130 Newbury Street) invited customers to enter to win a $100 gift card and private shopping event. Bauer Wines & Spirits (330 Newbury) offered 20% off purchases of $50 or more — the perfect opportunity to stock up on crisp rosés and refreshing bubbles.
Salon Mario Russo (9 Newbury Street) invited shoppers in for a beauty refresh by staying open on Open Newbury Sunday.
Newbury Street businesses also provided visitors with an opportunity to learn more about their businesses and brands. The New England Historic Genealogical Society (99-101 Newbury Street) invited passersby to stop by their table and learn more about their tools for finding their ancestors and learning more about their lineage. At Donnelly + Co.‘s table (115 Newbury Street), visitors got the opportunity to learn more about their better approach to real estate.
Visitors were also treated to a host of special dining experiences. Taj Boston (15 Arlington Street) celebrated the continuing tradition of Open Newbury with The Newbury, a sophisticated and stylish cocktail comprised of Taj Gin, Rose Lillet, Taj rooftop honey, and iced hibiscus tea with a dash of lime juice. The Newbury was available in the French and Adam Lounge for Afternoon Tea, the perfect location to watch all the action of Open Newbury.
Tea Forte (91 Newbury Street) offered samples of their handcrafted luxury tea blends and a peak at their design-driven accessories and packaging.
Joe’s American Bar and Grill (181 Newbury Street) extended their outdoor dining space and offered tastings from DownEast Cider and a kids zone with face painting and games. Dirty Water Dough Co. (222 Newbury Street) hosted music from some of Boston’s finest DJ’s, curated by Boats & Friends, as diners grabbed a slice. Wired Puppy (250 Newbury Street) offered cold brew and iced tea at their sidewalk seating, along with select pastries and bags of whole bean coffee. Patisserie on Newbury and Newbury Guest House (261 Newbury Street) extended their patio for visitors to enjoy their sweet treats. Itadaki (269 Newbury Street) welcomed shoppers to their patio and offered a shaved ice stand.
Here are a few of our other favorite activations from July 8.
Athleta and Healthworks teamed up with a free HITT class in the middle of the street.
Winston Flowers (131 Newbury) brought out an interactive planting table offerings a variety of herbs that guests could plan in their choice of container, with the help of Winston’s expert staff!
One of the most exciting items from Open Newbury was the opening of Back Bay’s first movable parklet, in front of 115 Newbury Street. Jamestown L.P. developed the parklet (with UrbanMeritage) to create “a cafe-style atmosphere for Newbury shoppers to take in the sights and sounds of Boston’s most famous retail corridor.” It will be around all summer, popping up at different locations up and down Newbury Street.
Some of our favorite Newbury Street restaurants — Stephanie’s on Newbury, Joe’s American Bar & Grill, Cafeteria, and Sonsie — teamed up for the Newbury Street Foodie Crawl. Participants strolled from restaurant to restaurant, enjoying a bite or cocktail and snapping a photo with the hashtag #ONFoodieCrawl for a chance to win a $25 gift card from each participating restaurant.
Boston Back Bay would like to thank Mayor Walsh, Jerome Smith, Chief of Civic Engagement and Neighborhood Services Director, Jacob Wessel, Director, City Hall to Go, and Yissel Guerrero, Neighborhood Liaison for Back Bay, for creating Open Newbury and for their continued support of the program and of Back Bay businesses.
Be sure to mark your calendars for the next Open Newbury dates, August 12 and September 9, and check back here often for offer updates.